Response Key
The brand claims to implementing all components of this proposal or has agreed to implement them within Play Fair's proposed timeframe.
The brand is currently implementing or has agreed to implement some of the essential components of the proposal but has refused to implement, has overlooked, or has raised issues with one or more important components; or, the brand agrees to implement the proposal but not within Play Fair’s proposed timeframe.
The brand has refused to implement the essential components of the proposal.
The brand has misunderstood or failed to comment on the proposal; or the brand is considering the proposal, but has yet to make a decision.
