Response from Puma

Proposal C4: Report publicly on how suppliers are chosen and/or eliminated.

Puma will report on its supplier selection process in its upcoming Sustainability Report. The company makes no comment on its termination policy or strategy for managing impact of exiting factories.

Full response

"Both the VRS and our Strategic Partner concepts ensure that there is an objective basis for purchasing decisions based on equal consideration to price, quality, delivery, compliance and medium- to long-term investment commitment. We are constantly improving the implementation of our VRS and the Strategic Partner concept and we will be reporting on this in greater detail in our upcoming Sustainability Report. In our latest report, we have already provided information on the performance of direct and licensee sourcing in each country."

Response Key

The brand claims to implementing all components of this proposal or has agreed to implement them within Play Fair's proposed timeframe.

The brand is currently implementing or has agreed to implement some of the essential components of the proposal but has refused to implement, has overlooked, or has raised issues with one or more important components; or, the brand agrees to implement the proposal but not within Play Fair’s proposed timeframe.

The brand has refused to implement the essential components of the proposal.

The brand has misunderstood or failed to comment on the proposal; or the brand is considering the proposal, but has yet to make a decision.